The Florida Outdoor Advertising Association's 2015 Annual Convention was held in Key West. The client requested that a Save the Date and Program be created for the event. The ultimate designs reflect a vintage "Visit Florida" theme.This is especially seen in the travel postcard format adopted for the program. 

The Florida Outdoor Advertising Association's 2016 Annual Convention was held in downtown St. Pete. Since the convention occurred at the historic Vinoy Hotel, the finished designs reflect a 1920's Gatsby meets the bright Sunshine City feel.